Expanded partnership includes Warrior building upon its Official NLL Equipment Provider statusas the new Official Ball of the NLL and the first presenting partner of NLL Training Camps
Philadelphia and Boston (October 23, 2024) – The National Lacrosse League (NLL) today announced a long-term partnership renewal with Boston-based Warrior Sports, making the prominent hockey and lacrosse equipment brand a more integral part of the NLL as the League’s new Official Ball. Warrior has been an Official NLL Equipment Provider since 2016.
The amplified partnership also includes Warrior becoming the first presenting partner of the annual NLL Training Camp season and corresponding content platform. The “2024 NLL Training Camp presented by Warrior” begins on October 25 when NLL teams report to prepare for the start of the 2024-25 season.
“We are excited to expand our partnership with Warrior Sports, a brand synonymous with perpetual innovation and excellence in lacrosse,” said NLL Executive Vice President of Lacrosse Operations Brian Lemon. “With our 2024 NLL Training Camp powered by Warrior kicking off in just a few days, this extension reinforces our shared commitment in pushing the boundaries of holistic performance and continually elevating the gameplay experience for our athletes.”
The agreement with the NLL further highlights Warrior’s dedication to growing the sport of lacrosse. Warrior recently introduced its new brand campaign, “BreakTHROUGH,” and the slogan appears in the official NLL Training Camp logo.
“As the industry leader in box lacrosse equipment, we could not be more excited to extend our partnership with the NLL” said Gabe O’Neil, Warrior’s Brand Marketing Manager. “It has been a pleasure working with a partner whose key values align with our brands and feel that together we will BreakTHROUGH by making the NLL the next major league in professional sports.”
The Warrior partnership renewal continues the NLL’s commercial success over the last six months, which included the announcement of a landmark agreement with Manchester, England-based Castore as the League’s exclusive on-floor performance apparel and uniform partner.
The 2024-25 NLL season begins on Friday, November 29 at 7pm when the Ottawa Black Bears host the Toronto Rock in the team’s inaugural home game at Canadian Tire Centre.
About the National Lacrosse League
The National Lacrosse League (NLL) is North America’s largest professional lacrosse league and welcomed more than 1 million fans for the second year in a row during the 2023-24 season. Founded in 1986, the NLL is comprised of 14 franchises across the United States and Canada, and recently unveiled its largest brand campaign ever, “Welcome to The Next Major League™” and introduced its comprehensive grassroots initiative, NLL UnBOXed™, that will expand the League’s footprint to more than 60 communities across North America by 2028.
For the latest scores and developments in the National Lacrosse League, please visit: NLL.com and find the NLL on Facebook, Instagram, Twitter, YouTube and TikTok.
About Warrior Sports
Headquartered in Shelby Township, Michigan, Warrior Sports is recognized as one of the sporting goods industry’s premier manufacturers of innovative, high performance, cutting-edge equipment, footwear, and apparel for lacrosse and hockey athletes of all ages and abilities. Founded in 1992 by former champion lacrosse player, David Morrow, Warrior Sports was acquired by privately-held New Balance Athletic Shoe, Inc. In February 2004. The 2007 acquisition of Boston-based Brine Sporting Goods further established Warrior Sports as the dominant force in the lacrosse world.
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National Lacrosse League,